Press Release
PR Built for Coverage. Content Built for Credibility.
Most press releases get filed and forgotten. Incinque writes PR content editors actually want to run, then pitches it to the right journalists and publications — so every release earns coverage, credibility, and a link back to your site, not just a distribution receipt.
What We Deliver
PR that gets coverage. Content that builds credibility.
Most press releases get filed and forgotten. Incinque writes PR content editors actually want to run, then pitches it to the right journalists and publications — so every release earns coverage, credibility, and a link back to your site, not just a distribution receipt.
Custom-written releases, no boilerplate templates
Dedicated PR strategist per client
Fluff. Every release is written to be run, not just filed
End-to-end PR support from story development to coverage tracking
Everything You Get
Built for coverage. Built for credibility.
Press Release Writing
Newsworthy, editor-ready releases for launches, funding, partnerships, and company milestones — written in AP style, not marketing copy.
Media Distribution
Strategic distribution to relevant journalists, publications, and industry outlets — not a mass blast to irrelevant wire services.
Journalist Outreach & Pitching
Direct pitching to reporters and editors covering your industry, with a tailored angle for each publication.
Digital PR Campaigns
Data-led and newsjacking campaigns designed to earn organic coverage and authoritative backlinks at scale.
Online Reputation Management
Monitoring and managing what appears when people search your brand — turning coverage into long-term trust, not a one-time spike.
Crisis Communication Support
Fast, clear-headed messaging and media response when something needs to be addressed quickly and carefully.
How We Work
A process built for coverage.
Story & Angle Development
We find the actual newsworthy angle in your announcement — most businesses lead with the wrong hook.
Writing & Approval
A press-ready release drafted, reviewed, and approved by your team before it goes anywhere.
Targeted Distribution
Sent to a curated list of journalists and outlets relevant to your industry, not a generic wire blast.
Direct Pitching
Personal outreach to key reporters and editors to push for actual coverage, not just a listing.
Coverage Tracking & Reporting
You get a clear report on where it ran, the resulting backlinks, and the reach achieved.