Why Your Website Gets Traffic but Nobody Fills Out the Contact Form

The fact that people will visit your website is always a good start. However, it is not going to create any business for you. You may have hundreds or thousands of visitors on your website, and yet there will be almost no one who will contact you. In such cases, the issue may not necessarily be your visibility.

Knowing the reason behind their departure can help you create some business out of your visitors.

Your Traffic May Not Be Relevant

The first thing you should look at is the source of your traffic. High traffic volume sounds great, but the visitors might not have any interest in your goods or services.

For instance, general keywords might draw visitors who need just some general information. Visitors from social media campaigns can also be just curious, but not yet ready to purchase anything. And if the wrong audience visits your website, the improvements in the contact form will not help much.

Take a look at your search queries, traffic sources, landing pages, and audience to find out if the visitors of your website are really potential clients.

Your Main Message Is Not Clear

The visitor should immediately grasp what your business does within a few seconds of accessing the web page. In case your headline is not clear, using general marketing buzzwords, the visitor will not know whether he/she is in the right place or not. An ideal webpage will have an immediate description of what services you provide and what problem you solve.

It is always important for you to communicate what is more vital without the visitor browsing other pages.

There Is No Strong Reason to Contact You

People do not usually complete a form just because they were asked to on a website. People want to know what they will get from filling in the form.

Do not make people click a standard “Submit” button; rather, give them something more concrete. This can depend on what you do, but you may offer a consultation, project discussion, pricing info, product demo, or customized recommendations.

Also, you have to let people know what to expect after submitting their data.

The Contact Form Is Too Complicated

Long forms may cause unwanted complications. Asking for a lot of personal data before starting communication may make some interested people leave.

Try to think of the actual information that your team requires at the first stage. Perhaps just a name, an e-mail, a phone number and a brief message will be enough.

Further on you may get additional information when the person becomes more engaged.

Visitors Do Not Trust the Website Enough

The factor of trust is critical for conversion. Visitors may be reluctant to give out their personal information in case there is not enough proof of your company’s reliability.

Include helpful trust factors such as:

  • Real customer testimonials
  • Relevant case studies
  • Achievements of your clients
  • Industry certificates
  • Business information
  • Contact information
  • Educational content

This list will help your visitors to be more confident in starting a dialogue.

Your Mobile Experience May Be Poor

It is no secret that mobile devices account for a huge part of web traffic. Still, many web sites continue to optimize for desktops only. In case if buttons are hard to press, forms are hard to fill out, or web sites take too much time to load, you will lose potential clients.

Test your landing pages on various mobile devices. Ensure that the contact button is easily accessible and the form is easily filled out.

Test Instead of Guessing

If you have traffic on your website but very few inquiries, then it’s time to analyze what’s going wrong. With the help of analytics, you can see where the visitors leave, while with the help of heat maps and form tracking, you can see how visitors interact with the key pages of your website.

You can experiment by changing your headline, form, call-to-action, trust signals, or even design of the page.

However, a good website is not just about attracting visitors, but rather leading them to the next useful step. Incinque Agency can assist your business in optimizing your website, user experience, SEO, and conversion rate.